Healthy Start Scheme

If you’re pregnant or have a child under 4, the Healthy Start scheme can help you buy basic foods like milk or fruit.

If you’re eligible, you’ll be sent a Healthy Start card with money on it that you can use in some UK shops. We’ll add your benefit onto this card every 4 weeks.

You can use your card to buy:

  • plain liquid cow’s milk
  • fresh, frozen, and tinned fruit and vegetables
  • fresh, dried, and tinned pulses
  • infant formula milk based on cow’s milk

You can also use your card to collect:

  • Healthy Start vitamins – these support you during pregnancy and breastfeeding
  • vitamin drops for babies and young children – these are suitable from birth to 4 years old

For more information, visit the website, ring the helpline, or speak to your health visitor.

Who to contact

Telephone
0300 330 7010 0300 330 7010
Website
www.healthystart.nhs.uk/
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Who is it for?

Eligibility Details

 You must be in receipt of one of the following:

  • Income Support
  • Income-based Jobseeker’s Allowance
  • Child Tax Credit (but only if your family’s annual income is £16,190 or less)
  • Universal Credit (but only if your family earns £408 or less from employment)
  • income-related Employment and Support Allowance
  • Working Tax Credit (but only if your family is receiving the 4 week ‘run-on’ payment)

You’ll also be eligible for the Healthy Start scheme if you’re pregnant and under 18, even if you don’t receive any benefits. You can check your eligibility online.

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